Marca MP

At 25, Chato— as his fans and friends call him— has established himself as one of the most talented and influential artists in regional Mexican music. As the lead singer and primary songwriter of Marca MP, he has spearheaded a project that went from performing at quinceañeras and local markets in 2018 to becoming an international phenomenon, amassing over 2.5 billion views on YouTube, billions of streams across digital platforms, and one of the most loyal fanbases in the genre. Marca MP, comprised by Chato (lead vocals and guitar,) Omar Valdivia (guitar,) Ismael Villano (tololoche) and Ernesto Franco (tuba), performs romantic songs and traditional corridos, through a daring, stripped-down aesthetic. Anchored by guitars, bass and a solitary tuba, the sierreño sound shines brightly within this minimalist framework, generating an intense and immersive musical experience. Marca MP’s musical proposal has a universal appeal, making it a perfect reflection of a sound that has connected with audiences of all ages thanks to honest, heartfelt lyrics that many listeners deeply relate to. Their meteoric rise has led to major achievements, including winning the “Best Regional Mexican Collaboration” award at the 2023 Latin AMAs for their song “Ya Acabó” featuring Becky G. In October 2025, Marca MP released their album "Historias Mal Contadas," a project that reflects their artistic evolution and features two collaborations that have already captivated audiences.