TREASURE

TREASURE, a boy group continuing the legacy of YG Entertainment’s renowned lineup, debuted in August 2020 with their single THE FIRST STEP : CHAPTER ONE. They quickly rose to prominence, sweeping rookie awards at major Korean music award ceremonies that year. In 2023, their second full-length album [REBOOT] marked a bold evolution in sound and performance, earning TREASURE the title of million-seller with cumulative sales of 1.71 million copies. Continuing to expand their musical range in 2024, TREASURE made a strong impact with the dynamic digital single ‘KING KONG’, followed by the playful charm of ‘LAST NIGHT’, and the SPECIAL MINI ALBUM [PLEASURE], which highlighted a more natural, approachable side of the group. Their upcoming 3rd MINI ALBUM [LOVE PULSE] promises to resonate with fans, capturing different moments of love through TREASURE’s distinctive sound and emotion. Following the success of their debut U.S. tour, TREASURE is now embarking on the global ‘TREASURE TOUR [PULSE ON]’, deepening their connection with fans worldwide and solidifying their presence as a rising global act.