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William Castle (April 24, 1914 – May 31, 1977) was an American film director, producer, screenwriter, and actor. Castle was known for directing films with many gimmicks which were ambitiously promoted, despite being reasonably low budget B-movies. Castle began directing films in the early 1940s, and later television, before moving on to the "gimmick films". Description above from the Wikipedia article William Castle, licensed under CC-BY-SA, full list of contributors on Wikipedia
William Castle was an influential American director, producer, and writer best known for his string of horror B-movies in the 1950s and 1960s that featured elaborate promotional gimmicks to drive ticket sales.
He is recognized for directing cult classics such as House on Haunted Hill, The Tingler, and 13 Ghosts, as well as producing the major psychological horror film Rosemary's Baby.
Castle maintained a prolific partnership with Columbia Pictures for many of his successful horror features, where he utilized their distribution network to execute his unique promotional campaigns.