FULL CYCLE: MERCURY KX LABEL SHOWCASE [LIVE] 360° immersive sound & light experience

We are excited to announce the third event of the: F U L L C Y C L E IMMERSIVE LIVE CONCERT SERIES at ADE MERCURY KX LABEL SHOWCASE JESSIE MARCELLA · LARA SOMOGYI · LUXE 360° IMMERSIVE SOUND & LIGHT EXPERIENCE Friday 24 October 2025 17:00 – 21:00 Mercury KX, the home of Ólafur Arnalds, Brazilian DJ ANNA and many pioneering artists will hold its first ever public facing event at ADE 2025 with an all-female label showcase in partnership with Full Cycle, the immersive brand created by The Other Side. Taking place on Friday 24 October, the event runs from 17:00 to 21:00 and places audiences inside one of the most advanced 360° sound systems in the world. Powered by L-Acoustics’ L-ISA technology, Full Cycle transforms live music into a fully three-dimensional experience. Instead of sound fixed to a stage, music moves around, above and through the audience, delivering a visceral sense of immersion that redefines the concert format. |The line-up brings together some of the most uncompromising artists in contemporary and electronic music: (a-z) Jessie Marcella, Lara Somogyi and LUXE. Together they represent Mercury KX’s commitment to boundary-breaking artistry and Full Cycle’s mission to push live performance into bold new territory. Hosted at The Other Side, Amsterdam’s purpose-built immersive venue equipped with a 14.1.5 L-Acoustics spatial system, the showcase forms part of the Full Cycle: Immersive Sound Concerts series — a programme dedicated to exploring how technology can transform the way audiences connect with music. Tickets are available now via our website and the Amsterdam Dance Event website.