Event Venue · SoHo · New York City
7 Mercer St, New York, NY 10013
Billionaire Boys Club is the Manhattan flagship store for the influential streetwear label founded by Pharrell Williams and Nigo. The space functions as a retail destination and a cultural hub, frequently hosting pop-up events, listening parties, and community gatherings within its meticulously designed, modern interior.
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It is a sleek, modern flagship retail space in SoHo that serves as a cultural hub for streetwear, frequently hosting pop-ups and music-focused events.
The store is located at 7 Mercer Street in the SoHo neighborhood of New York City.
The venue hosts a variety of brand collaborations, music listening parties, and limited-edition product pop-up events.
