adidas x Zalando - The Yard Berlin (Match Day Watch Party)
Schleusenufer 4, 10997 Berlin-Bezirk Friedrichshain-Kreuzberg
adidas x Zalando present Round Two of their football culture takeover at the adidas Sports Base Berlin. The event combines football, fashion, and community, featuring a match day watch party on a large screen alongside live music and local lifestyle pop-ups. Attendees can expect adidas retail areas with exclusive customization options, food, and drinks in dedicated hangout areas. It is a space designed for people to watch, play, create, and connect within the broader context of Berlin's football culture.
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Where does The Yard take place?+
The gathering is hosted at adidas SPORTS BASE BERLIN located at Schleusenufer 4 in the Kreuzberg district.
What is the focus of The Yard?+
This session brings together football culture and fashion with match screenings, music sets, and customization stations.
