DannyLux

Since 2019, DannyLux has captivated global listeners with his "Alternative-Sierreño" sound, garnering over million fans on social media. Born in California to Mexican immigrants, his musical journey started at age 7 with a discarded guitar from his father. Inspired by artists like Ariel Camacho and Eslabon Armado, he penned his first hit, "24:7," at 15, which went viral. The artist kicked off 2023 with a groundbreaking debut at the Coachella Music Festival, , a hometown glory story told through a billboard which went viral and the bestowal of the keys to his hometown, Desert Hot Springs, by the city’s mayor. Simultaneously his work was recognized with nominations to Premio Lo Nuestro , Latin American Music Awards, and received his first BMI Latin Music Award for his song “Jugaste y Sufri” with Eslabon Amado. The young artist was listed for the 2nd consecutive year in Billboard’s 21 under 21 list and joined Variety’s Young Hollywood Report in 2023. DannyLux made history by being the first Musica Mexicana artist to perform on A Colors Show, and later made his debut on NPR’s Tiny Desk. DannyLux is ascending as one of the most prominent figures in regional Mexican music. In every note, performance, and milestone, the artist continues to push the boundaries of not only Mexican Music but music in general with his innovative talent, leaving an indelible mark on the industry.