**DØNTMAKEMEMAD**, the artist name of Chinese musician and producer Jiayi Liu, is a hyperpop and electronic artist based in Los Angeles. Originally from Hohhot, Inner Mongolia, she began studying classical piano at the age of four under the guidance of her mother, later receiving awards in international piano competitions. At 2016, Liu began producing music and gradually transitioned from classical performance into electronic music. She studied Electronic Production and Sound Design at Berklee College of Music, where she developed a deep interest in experimental sound, analog drum machines, sampling, and live electronic performance. After performing and releasing music under the name Soahc, Liu entered a new era as DØNTMAKEMEMAD in 2025, shifting toward a darker world of hyperpop and electronic pop. As an independent artist, she writes, produces, records, and builds the sonic and visual identity behind her music.
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DØNTMAKEMEMAD plays dark hyperpop and experimental electronic music featuring analog drum machines and synthesized textures.
DØNTMAKEMEMAD is based in Los Angeles.
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