Next show: Los Angeles, Thu 15 Oct
An underground hip hop artist.
With an artist identity that threads together the crafts of production, songwriting, and vocal performance, Detroit-bred, multihyphenate Brandon "On Brand" crafts music to contextualize the millennial experience. The context of his millennial experience, graduating college during the recession of the late 2000s, has been balancing the need for financial stability with persistent resolve to realize personal truths through disciplined, healing efforts. This has been fundamental to recognizing the deeper meaning and value of a.r.t. to be “a random thought”. The evolution of lyrical and sonic elements heard in singles like "SpeedChasin'"and "Avow" carry the temporal motif of past being present into the future to insinuate that there is continuity in our lives even after going through transformations. “Detroit Never Left”, a four track maxi single/EP, is a penned ode to Detroit as a city that has made elegant waves as a sociocultural, creative, and industrial mecca, yet had too often been overlooked, undervalued, and confined to a box characterized by misfortunate events in its history. Having gone through proverbial hell with no choice but to keep going and emerge from the other side for its own sake and that of its inhabitants, the narrative of Detroit represents a universal truth about resilience and perseverance that deeply relates to and is on brand with themes explored in his music.
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On Brand plays conscious hip-hop and alternative R&B infused with thoughtful lyricism and soulful production exploring resilience and personal growth.
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On Brand is a multihyphenate artist hailing from Detroit, incorporating the city's resilient creative spirit into his musical narrative.
