Shock G formed Digital Underground along with Chopmaster J and Kenneth Waters (also known as Kenny-K) in Oakland, California. After around 15 months of unsuccessful negotiations with various small record companies, in 1988 the trio released a 12-inch single on Macola Records. It featured "Your Life's a Cartoon", with "Underwater Rimes" as the B-side. Both songs were penned, produced, and performed by Jacobs, who sketched the cartoonish cover illustrations. The record included the logo for Digital Underground's startup label, TNT, as well as Macola's logo. TNT was founded by Tupac Shakur's management CEO Atron Gregory. In 1989, the group signed with Tommy Boy Records and released "Doowutchyalike", receiving minimal radio airplay but becoming an underground hit. Its video was more successful, reaching number 40 on the MTV's top 100 videos of the year. "Doowutchyalike" paved the way for Digital Underground's debut studio album Sex Packets and the highest-charting song of their career "The Humpty Dance", both released in early 1990, and each achieving platinum sales certifications by the Recording Industry Association of America (RIAA).[10] The latter was rapped by Humpty Hump, the most flamboyant of Shock G's several alter egos. By that time, Digital Underground had expanded significantly, with DJ Fuze, Money-B, and Schmoovy-Schmoov joining the group, and with Ramone "Pee Wee" Gooden and Tupac Shakur joining by 1991.[11]
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Shock G plays old school hip hop and funk rap, characterized by heavy P-Funk samples, humorous lyricism, and inventive alter egos.
Shock G was based in Oakland, California, where he helped establish the West Coast hip-hop movement.
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