Harold "Hype" Williams (born 1970; Queens, New York), previously known as HYPE, is an American music video and film director of African-American and Honduran descent. His nickname "Hype" comes from his hyperactive nature as a child. Williams first displayed his work by tagging local billboards, storefronts, and playgrounds using HYPE as his graffiti tag. "That's probably what stimulated my interests in color," he says. "I wanted to be Basquiat or Keith Haring of the streets." Description above from the Wikipedia article Hype Williams, licensed under CC-BY-SA, full list of contributors on Wikipedia.
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Hype Williams is an American music video and feature film director recognized for establishing the visual identity of 1990s hip-hop.
He is known for directing major music videos for prominent artists and the 1998 crime drama film Belly. Full schedule on Mood.
His signature aesthetic features extreme fisheye lenses, vibrant neon lighting, and glossy futuristic set designs.
