LUCRE

LUCRE is a techno DJ and producer blending raw driving techno with peak time intensity built for dark rooms and large scale systems. With roots in Chicago and now based in Las Vegas, his sound balances underground pressure with main room power. After founding and scaling a successful fitness and lifestyle business, LUCRE sold the company in 2020 and shifted his full focus to music. Since then, his releases have earned multiple Beatport number one positions across both Peak Time/Driving Techno and Raw/Hypnotic Techno, with support from influential artists including Amelie Lens and Nicole Moudaber. His catalog includes releases on Reload Black Label LTD, the flagship imprint of the YellowHeads, alongside labels such as Pyro Records and his own imprint, Sound Market. As a DJ, LUCRE delivers controlled tension driven sets rooted in precision and underground driven aesthetics. He has played at events ranging from Rammstein’s official concert afterparty to major global sporting events and Art Basel adjacent showcases, continuing to establish himself as a consistent presence in modern techno and electronic music.